Web site strategy
Generally the first element in the cycle for producing a web site that really delivers for your business is to define your web site strategy. A properly defined long term strategy will go a long way to help ensure your web site becomes an effective part of your business.
A web site strategy will differ from business to business but there are some key elements that tend to be common to all.
- Define what the web site needs to deliver for the business
- Identify and profile your potential customers
- Identify and profile your competitors on the web
- Examine the current size of the market and potential growth
- Determine how you will attract appropriate visitors
- Determine how you will convert visitors into customers
- Identify key performance indicators that will help you track success
Keyword research
web promotion